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Blue Entrepreneurs - Everything you want to know about startups & More

Dear [fname],

MEET OTHER ENTREPRENEURS. Looking for partners, help, or ideas? Did you know we have a special Hardcore Networking meeting specifically for Entrepreneurs and Startups Friday at 10am CT?  Even better, this week's phone/web meeting is free! Space is limited and available on a first-come, first-serve basis. Join us to see what the buzz is about.  Sign up now.

DALLAS MEETING CANCELED.  Due to a schedule conflict the Seven Core Strategies for Rapid-Fire Business Growth meeting next week is canceled.  JK (John) Harris’ new book of the same name is now available in all major bookstores and his site at TheFlashpoints.  Sign up for his newsletter and receive his ebook, The Mindset of High Achievers, as a gift—a $19.95 value, absolutely free.

NEW DIRECTORY.  This week we launched BlueEntrepreneurs.com with directories and listings for DFW and global startup groups, community sites, blogs, calendars and events, entrepreneurs, ventures, incubators, angels, VCs, schools, competitions & more!  It truly is your place to turn for startup links and events.  The DFW listings include Tech Wildcatters, StartupLawyer, and Startup Happy Hour, to name just a few.  It's a wiki so anyone can contribute new links and content. Visit Blue Entrepreneurs now to add entries for yourself, your ventures, and your own recommended web sites ... or just send them to me and I'll add them.

ARE YOU READY? Get FREE entrepreneur consulting at Taste of the Tribe this upcoming Monday.

Building Your Success,
Marc Freedman

IN THIS ISSUE

Dallas Entrepreneurs

• Next Meeting - TBD
• Blue Events

All Entrepreneurs

• Tribe Powwow: Know your customers
• Venture News & Tips: Legal incorporation & capital recommendations
  
• New ideas: Hyperlocal newspaper turns blogs into print
• Free Publicity

NEXT MEETING - TBD

Not scheduled yet!

TRIBE POWWOW: Know Your Customers

I earlier wrote about the Revenue Typhoon where the secret to generating revenues is creating an end-to-end integrated marketing and sales process. Our Know Your Customers series shows how that happens.

The more you know about your contacts, prospects, and customers, the better you can tailor your messaging, communications, and products to increase sales. One technique is segmentation. There are many ways types of segments. The key is finding the ones that naturally divide your prospects by person and company and enable more targeted one-to-one marketing.

Segmentation is developed at the beginning of marketing and sales planning where your Market definition describes a target customer. If you don’t have a formal marketing plan, take your best shot and define one. Then look to your actual customers. You may find reality different from your original customer notions. If they diverge, update your target customer profile to match who actually is buying your product. ... Read more.

How can we help you?

• Reply or contact us for coaching and consulting
• Get a Taste of the Tribe
• Learn about and apply to Tribe Blue.

VENTURE NEWS & TIPS: Legal incorporation & capital recommendations

If I Launched a Startup is a terrific summary of legal recommendations from Ryan Roberts at The Startup Lawyer.  Here is his post.  Visit the page for links that explain why

Incorporation

• (1) Entity Choice: Corporation or Corporation
• (2) State of Incorporation: Delaware
• (3) Authorized Shares in Charter: 10,000,000 Shares
• (4) Type of Shares: Common Stock
• (5) Par Value of Common: $0.0001
• (6) Initial Founders Issuance: 8,000,000 Shares
• (7) Founders Equity Split: Depends on the Team, But Quickly and After the Awkward & Difficult Conversations
• (8) Vest Founders Shares?: Hell Yes
• (9) Vesting Schedule for Founders Shares: 4 years with a One Year Cliff
• (10) Consideration for Founders Shares: Cash & IP
• (11) Handling of “Lost Founders”: Lock Down the IP (then Wish Them Well)
  

Raising Capital

• (1) Length of NDA: 0 pages
• (2) Fees Paid to Pitch my Startup: $0
• (3) Investors: Accredited Investors
• (4) Structure of First Capital Raise up to $1MM: Convertible Notes

Hyperlocal newspaper turns blogs into print
Media & publishing
Dire reports from the world of newspapers and magazines may suggest the printed medium is on its way out, but a new Chicago start-up doesn't think so.

Borro: an online pawnshop for consumers in a pinch
Financial services
Given the current state of the economy, it's timely to see a makeover of an age-old form of personal loans. Borro claims to be the world's first online pawnbroker.

Green home makeovers for $99
Eco & sustainability / Homes & housing
New York-based Green Irene aims to help consumers reduce their homes' carbon footprint.

Rentobile: a Netflix for cell phones
Telecom & mobile
Letting consumers sample new devices more widely and more often, Rentobile provides a wide selection of the latest cell phones for rent on a monthly basis

Follow these new ideas and more in Iconoculture and Springwise.

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